Our advertising philosophy is careful but bold: push far enough to capture growth, but never so far that you cut into the long-term health of your business. Every dollar must work twice — once to drive sales velocity, and again to protect profit margin.
That means aggressive bids where it counts, conservative posture where it doesn’t, and constant tuning across every marketplace — Amazon, Walmart, eBay, Etsy. We don’t chase impressions; we chase efficiency. The result: stable growth and campaigns that pay for themselves.